Thierry Coup!

Welcome to the Piece Of Advice Newsletter!

Good morning as always, everyone! Today we are jumping into experiential futurist, Thierry Coup!

Thierry Coup’s career is a testament to the power of imagination and storytelling. Beginning as a visual effects artist in the film industry, Coup brought movie magic to life with his work on blockbuster hits like “Total Recall”. But his real calling came when he stepped into the world of theme park design. His transition to Universal Creative marked the start of a new chapter; one where he would help reimagine what a theme park experience could be.

Over the years, Coup has been the driving force behind some of the most iconic and immersive attractions ever created. From “The Amazing Adventures of Spider-Man” to “Harry Potter and the Forbidden Journey”, his projects have consistently pushed the boundaries of technology and storytelling. Under his creative direction, Universal’s parks became more than places to ride roller coasters; they became fully realized worlds where guests could live out their favorite stories.

What sets Coup apart is his ability to blend heart-pounding thrills with emotional depth. He understands that at the core of every successful attraction is a great story; and he’s a master at telling those stories in ways that feel personal and unforgettable. His commitment to innovation has earned him industry acclaim, but perhaps more importantly, it’s earned the admiration of countless fans who have been swept away by the worlds he’s helped build.

Now retired from Universal Creative, Thierry Coup leaves behind a legacy that continues to shape the future of themed entertainment. His work has inspired a new generation of dreamers and designers who believe that magic can be engineered; and that anything imagined can one day be real. Whether you’re swinging through the streets with Spider-Man or soaring over Hogwarts, you’re experiencing a little piece of Coup’s visionary genius.

Piece Of Advice:

Giancarlo: What is the best piece of advice you’ve ever received?

Thierry Coup: Always try to do the best job no matter what it is you do and respect everyone around you.

Thank you as always everyone and we will reach out to you again on Monday! Have an incredible week!

-Giancarlo