Craig Hanna!

Welcome to the Piece Of Advice Newsletter!

Good morning! I hope you had a great weekend! Today we are looking into theme park designer, Craig Hanna!

Craig Hanna has long been a creative force in the themed entertainment industry, and his work with Amberlin and Universal Studios continues to showcase his vision, leadership, and storytelling mastery. As Chief Creative Officer of Thinkwell Group (Amberlin’s parent company), Hanna has been behind some of the most immersive and beloved attractions worldwide. His approach blends emotion, education, and entertainment to create experiences that resonate deeply with audiences.

With Amberlin, Hanna has overseen projects that transform bold ideas into unforgettable real-world destinations. One standout project includes his leadership on the “Warner Bros. Studio Tour Hollywood – Stage 48: Script to Screen”, which gives guests an insider look into the filmmaking process through interactive exhibits and recreated sets. Hanna also played a pivotal role in the “Snow Park” in Saudi Arabia, an indoor arctic-themed attraction located within the Middle East’s largest shopping and entertainment complex. His efforts with Amberlin continue to elevate guest expectations by pushing the boundaries of experiential design.

His contributions at Universal Studios are equally impressive. Hanna was involved in the development of “The Wizarding World of Harry Potter” at Universal Studios Japan and Hollywood, a landmark project that redefined immersive storytelling in theme parks. From “Hogsmeade” to “Hogwarts Castle”, his influence helped shape environments that made guests feel like they stepped directly into the films. His input has also extended to Universal Studios Singapore, where he helped conceptualize lands and attractions that blend local flavor with universal appeal.

Craig Hanna’s career is a testament to the power of collaboration, creativity, and innovation. Through his work with Amberlin, Universal, and other global partners, he continues to raise the bar for what’s possible in immersive entertainment. With each project, Hanna crafts experiences that transport, inspire, and delight; cementing his legacy as one of the industry’s most influential visionaries.

Piece Of Advice:

Giancarlo: What is the best piece of advice you’ve ever received?

Craig Hanna: Think like your client, design for the guest. Put yourself in your guest’s shoes.

Thank you for reading! Have an amazing week and will catch you again on Monday!

-Giancarlo