Brave!

Welcome to a SPECIAL EDITION of the Piece of Advice Newsletter!

Good morning! Today we are looking into an overlooked Pixar film, Brave! I was even lucky enough to ask a couple questions to the production designer of the film, Steve Pilcher!

When Pixar released Brave in 2012, it marked a bold step into new territory for the studio. Known for stories about toys, monsters, and robots, Pixar ventured into the realm of myth and legend with its first fairy tale—and its first female lead. Set in the misty Highlands of medieval Scotland, the film follows Merida, a headstrong princess and skilled archer who defies tradition to control her own fate. Beneath its sweeping adventure lies a deeply human story about independence, family, and the bond between mother and daughter.

The idea for “Brave” was first conceived by Brenda Chapman, who drew from her own experiences as a mother and her fascination with Celtic folklore. Originally titled “The Bear and the Bow”, her vision was to tell an emotional story rooted in love and conflict between generations. Over time, the film evolved through creative changes; Mark Andrews joined as co-director; but Chapman’s heartfelt concept remained its foundation. Pixar’s animators faced major technical challenges bringing this world to life, from the realistic movement of Merida’s cascading red curls to the lush, windswept landscapes that defined the film’s tone and beauty.

Scotland itself became a character in the story. The filmmakers traveled across the Highlands to study its landscapes, castles, and culture, drawing inspiration from the region’s natural grandeur and ancient legends. Production designer Steve Pilcher played a key role in crafting the film’s visual identity, blending the raw beauty of Scotland with a touch of fantasy. Under his guidance, Brave achieved a painterly style rich with texture; mist curling through forests, sunlight glowing across moss-covered stones, and rolling hills that felt both magical and real. The artistry gave the film an emotional texture that mirrored Merida’s own journey of growth and understanding.

When “Brave” premiered, it was praised for its breathtaking visuals, strong performances, and emotional honesty. Some critics noted its tonal shifts, but audiences connected with its sincerity and spirit. The film became a global success and earned the Academy Award for Best Animated Feature, cementing its place in Pixar’s history. Beyond its accolades, “Brave” helped open the door for more emotionally complex and culturally rooted stories in animation. Through its vivid portrayal of Scotland and the artistry of creators like Steve Pilcher, “Brave” remains a moving tribute to courage, family, and the timeless quest to shape one’s own destiny.

Bonus Question:

Giancarlo: What was it like working on “Brave”?

Steve: It was fun because it was a mix of fantasy and nature which I like. We got to visit Scotland to research locations like castles and forests. We also visited “Black-houses” where they burned “peat” for their fires inside the house. I designed the wise-woman’s hut after a Blackhouse.

Piece Of Advice:

Giancarlo: What is this best piece of advice you’ve ever been given?

Steve: “Stay open- minded.”

Thank you for reading! Have an amazing day and we will catch you again soon!

-Giancarlo